China Ready® Workshop at WTM Africa

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Why it Matters to WTM Africa

WTM Africa is a platform that champions growth and innovation in the African travel industry. The China Ready® Workshop aligns with this vision by empowering exhibitors, destinations, and service providers to tap into the lucrative Chinese tourism market. By attending, you’ll gain the expertise needed to attract and cater to Chinese travelers, bolstering Africa’s competitiveness on the global stage.

About China Ready®

Since its inception in 2002, China Ready® by CBISN has become the largest and most recognized program of its kind, spanning 52 countries across 6 continents. It provides the assurance that destinations and service providers meet the high standards expected by Chinese visitors, fostering trust, satisfaction, and repeat business.


Key Features
  • Developed by theChina Outbound Tourism Research Academy (COTA)
  • Operated by CBISN and recognized by theMinistry of Culture and Tourism
  • Supported byUNION PAY
  • , ensuring compliance with Chinese traveller preferences


Why Attend?
  • Expertise You Can Trust: Over 22 years of success as the creator of the "China Ready" program
  • Global Impact: Results achieved in 50 countries, with some destinations seeing over 100% growth in Chinese visitors
  • Authentic Learning: Delivered by Chinese experts in English
  • Comprehensive Training: Includes 25+ informative modules
  • Certified Program: Backed by trusted COTA credentials
  • Tailored Benefits: Designed for stakeholders and destinations aiming for growth in the Chinese market


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Organiser

RX Africa

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